References
Food Retailing
- Strategy and Campaign Management for a germanwide grocer
- Design of communication concept and offer marketing management for a US grocer
Retail
- Loyalty program redesign und relaunch for a germanwide retailer
- Design of customer strategy and Campaign Management for a German retailer
Consumer Goods
- eCRM stratgegy design and implementation for an international CPG manufacturer
- Conceptual design of launch campaign for a CPG loyalty program
- Design and management of CPG promotion and communication activities as part of a coalition program
Online Gaming
- Design and worldwide implemention of a loyalty program within the Online Gaming industry
- Setup and implementation of an online reward shop (incl. warehousing and logistics)
Tourism & Aviation
- Integration, management and development of airline partners of a worldwide coalition program
- Loyalty programm redesign for a europewide tourism company
- Evaluation and selection of a loyalty IT solution
- Coaching of Head of Marketing
Telecommunication & Media/TV
- Design of the gamification concept for a TV and media agency (planned concept implementation within a German TV media group)
- Subject Matter Expert as part of a program redesign within the telecommunication industry
Service Provider & Agency
- Development of Marketing Strategy for a CRM and Loyalty service provider
- Design of Product Strategy (analysis, development and und decision memo) of a Loyalty service provider