References

Food Retailing

• Strategy and Campaign Management for a germanwide grocer
• Design of communication concept and offer marketing management for a US grocer

Retail

• Loyalty program redesign und relaunch for a germanwide retailer
• Design of customer strategy and  Campaign Management for a German retailer

Consumer Goods

• eCRM stratgegy design and implementation for an international CPG manufacturer
• Conceptual design of launch campaign for a CPG loyalty program
• Design and management of CPG promotion and communication activities as part of a coalition program

Online Gaming

• Design and worldwide implemention of a loyalty program within the Online Gaming industry
• Setup and implementation of an online reward shop (incl. warehousing and logistics)

Tourism & Aviation

• Integration, management and development of airline partners of a worldwide coalition program
• Loyalty programm redesign for a europewide tourism company
• Evaluation and selection of a loyalty IT solution
• Coaching of Head of Marketing

Telecommunication & Media/TV

• Design of the gamification concept for a TV and media agency (planned concept implementation within a German TV media group)
• Subject Matter Expert as part of a program redesign within the telecommunication industry

Service Provider & Agency

• Development of Marketing Strategy for a  CRM and Loyalty service provider
• Design of Product Strategy (analysis, development and und decision memo) of a Loyalty service provider