Food Retailing

  • Strategy and Campaign Management for a germanwide grocer
  • Design of communication concept and offer marketing management for a US grocer


  • Loyalty program redesign und relaunch for a germanwide retailer
  • Design of customer strategy and  Campaign Management for a German retailer

Consumer Goods

  • eCRM stratgegy design and implementation for an international CPG manufacturer
  • Conceptual design of launch campaign for a CPG loyalty program
  • Design and management of CPG promotion and communication activities as part of a coalition program

Online Gaming

  • Design and worldwide implemention of a loyalty program within the Online Gaming industry
  • Setup and implementation of an online reward shop (incl. warehousing and logistics)

Tourism & Aviation

  • Integration, management and development of airline partners of a worldwide coalition program
  • Loyalty programm redesign for a europewide tourism company
  • Evaluation and selection of a loyalty IT solution
  • Coaching of Head of Marketing

Telecommunication & Media/TV

  • Design of the gamification concept for a TV and media agency (planned concept implementation within a German TV media group)
  • Subject Matter Expert as part of a program redesign within the telecommunication industry

Service Provider & Agency

  • Development of Marketing Strategy for a  CRM and Loyalty service provider
  • Design of Product Strategy (analysis, development and und decision memo) of a Loyalty service provider