Expert for customer loyalty and advocate for emotional loyalty with 20 years international experience in the area of customer loyalty programs, customer strategies and insights as well as campaign management and supporting IT solutions.
Industrial Experience B2B and B2C – such as retail and food retail, consumer and capital goods, hospitality and aviation as well as finance, media and entertainment – with focus on result-driven marketing activities, increase of sales profitability and efficient usage of marketing budget.
Specialist knowhow in conceptual design, implementation and development of customer loyalty programs, planning and management of marketing activities, as well evaluation, selection and implementation of IT solutions.
Coaching and Training guarantee efficient knowledge transfer and project steering, either as consultant or interim manager. Systemic Business Coach and Train-the-Trainer Certification.
Customer Loyalty Network – Certified Loyalty Marketing Professional (CLMP), Partner of the Loyalty Academy USA and Member of the Judging Panel for the international Loyalty Awards.