Expert Customer Loyalty
Expert for Customer Loyalty and advocate for emotional loyalty with more than 17 years international experience in the area of Customer Loyalty Programs, Customer Strategies and Insights as well as Campaign Management and supporting IT solutions.
Industrial Experience B2B and B2C – such as Retail and CPG, Consumer and Capital Goods, Hospitality and Aviation – with focus on result-driven Marketing activities, increase of sales profitability and efficient usage of Marketing budget.
Specialist knowhow in conceptual design, implementation and development of Customer Loyalty Programs, planning and management of Marketing activities, as well evaluation, selection and implementation of the ncessary IT solutions.
Coaching and Training guarantees efficient knowledge transfer to the respective departments, either as a Consultant or an Interim Manager. Systemic Business Coach Certification and Train-the-Trainer Certification.
Customer Loyalty Network – Certified Loyalty Marketing Professional (CLMLP) and Partner of the Loyalty Academy USA as well as Member of the Judging Panel for the international Loyalty Awards.