Expert Customer Loyalty
Expert for Customer Loyalty with more than 15 years international experience in the area of Customer Loyalty Programs, Customer Strategies and Campaign Management (digital, mobile and offline).
Industrial Experience B2B and B2C – such as Retail, Online Gaming, Tourism and Aviation – with focus on result-driven Marketing activities, increase of sales profitability and efficient usage of Marketing budget.
Specialist Knowhow in conceptual design, implementation and development of Customer Loyalty Programs, planning and management of Marketing activities, as well evaluation, selection and implementation of the ncessary IT solutions.
Coaching and Training guarantees efficient knowledge transfer to the respective departments, either as a Consultant or an Interim Manager. Systemic Business Coach Certification and Train-the-Trainer Certification.
Customer Loyalty Network – Certified Loyalty Marketing Professional (CLMLP) and Partner of the Loyalty Academy USA as well as Member of the Judging Panel for the Loyalty Magazine Awards UK.